Normalizing Italian shampoo with Organic Toscano PGI Extra Virgin Olive Oil — for shine, volume, and a balanced scalp.

Prima Spremitura — "first press" — brings the finest Tuscan olive oil to your hair care routine. This 100ml shampoo uses a blend of non-aggressive surfactants to cleanse without stripping, while Organic Toscano PGI Extra Virgin Olive Oil and Rhubarb Root Extract balance sebum and restore natural vitality.

After just a few washes, hair is compact, easy to comb, and stays clean longer — with renewed shine, lightness, volume, and hold. Gentle enough for frequent use, even on fragile hair.

Ideal for: all hair types · frequent use · oily or sebum-prone scalp · fragile and fine hair

Free from: SLS/SLES · Parabens · Silicones · Mineral Oils · Isothiazolinones · Artificial Colorants · Synthetic Perfumes

Natural formula. Dermatologically tested. 100 ml / 3.4 oz tube. Made in Tuscany, Italy.

Ingredients: Aqua (Water/Eau), Sodium Coceth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Sodium Chloride, Sodium Lauroyl Sarcosinate, Olea europaea (Olive) Fruit Oil (*), Glycerin, Rheum palmatum Root Extract, Propylene Glycol, Sodium Benzoate, Salicylic Acid, Potassium Sorbate, Phenoxyethanol, Citric Acid, Juniperus mexicana Wood Oil, Eugenia caryophyllus (Clove) Leaf Oil, Cinnamomum zeylanicum (Cinnamon) Bark Oil, Thymus vulgaris (Thyme) Leaf Oil, Pogostemon cablin (Patchouli) Leaf Oil, Rosmarinus officinalis (Rosemary) Leaf Oil, Abies sibirica (Fir) Needle Oil, Citrus aurantium dulcis (Orange) Peel Oil, Mentha piperita (Peppermint) Oil, Canarium luzonicum (Elemi) Gum Extract, Lavandula hybrida (Lavandin) Oil, Lavandula hybrida (Lavandin) Extract, Thuja occidentalis Leaf Oil, Salvia officinalis (Sage) Oil, Cistus ladaniferus Resin, Eucalyptus globulus Leaf Oil, Ferula galbaniflua (Galbanum) Resin Oil, Limonene, Eugenol. (*) Organic Toscano PGI Extra Virgin Olive Oil. Made in Tuscany, Italy.